Smart home & IoT devices, factory-direct from Shenzhen
Shenzhen is the manufacturing base for the global smart-home market, including the vast Tuya-platform and white-label ecosystem. Ériu Sourcing buys direct for electrical wholesalers, installers and retail brands worldwide: smart plugs, switches, sensors, gateways and lighting controllers, app-branded to you, with the security rules for your market checked first.
Last reviewed:
- Guangdong Manufacturing region
- 5–8 weeks production Production lead time
- EN + CE Compliance verified at factory
Guangdong (Shenzhen IoT / smart-home cluster)
The Shenzhen IoT cluster, anchored by platforms like Tuya, lets a buyer commission white-label devices, your branding, your app, your packaging, across Wi-Fi, Zigbee, Thread and Matter. It is the lowest-cost route to a credible own-brand smart-home range without developing hardware from scratch.
See our full China network →Built for trade buyers, not consumers
- Electrical wholesalers and merchants
- Smart-home and automation installers
- Retail and own-brand product companies
- Property developers and PRS operators
- Energy-management and solar/battery firms
Technical specification
The typical range we source. Send your own spec and we match factories to it, then confirm every figure on the sample before you order.
| Device types | Smart plugs, wall switches/dimmers, sensors (PIR, door, leak, temp), gateways, smart lighting controllers |
|---|---|
| Protocols | Wi-Fi, Zigbee 3.0, Thread; Matter-certified options |
| Platform | Tuya / Smart Life or fully white-label app + cloud; OEM branding |
| Voice / ecosystem | Amazon Alexa and Google Home compatible; Matter for Apple Home |
| Electrical | EU, UK, US or Australian plug and back-box formats to order; 10A/16A switching; metering options |
| Packaging | Custom retail packaging and manuals (EN + multilingual) on request |
What we verify at the factory, before the container is sealed
Goods that fail compliance or pre-shipment QC stay in China at the factory's cost, you do not pay freight on non-compliant product.
Ask about compliance documentation →- RED 2014/53/EU, including the cybersecurity requirements of Delegated Regulation (EU) 2022/30 (Art. 3.3 d/e/f), mandatory from 1 August 2025
- LVD 2014/35/EU and EMC 2014/30/EU
- RoHS 2011/65/EU
- CE marking + EU Declaration of Conformity
- Matter certification verifiable for devices sold as Matter-compatible
- Selling outside the EU? We match the paperwork to your market: CE or UKCA plus PSTI for the UK, FCC for the US, ISED for Canada, RCM for Australia, TDRA for the UAE, and ICASA or NRCS for South Africa
What this lands at, delivered to you
White-label smart-home devices bought factory-direct from Shenzhen typically land 40–55% below distributor or own-brand-via-intermediary pricing. Duty depends on the HS code and your country (most IoT devices are 0–3.7% in the EU), and import VAT or GST is added at your local rate. Connected devices now face security rules in several markets: the RED cybersecurity requirements in the EU, PSTI in the UK. We verify these at the factory, because non-compliant products cannot lawfully be sold.
Lead time and logistics
Lead time: 5–8 weeks production (longer for custom app/branding) + 4–5 weeks sea freight.
Devices ship cartonised on pallets; retail-packaged orders are shrink-wrapped and barcoded to your spec. Ériu Sourcing verifies the EU Declaration of Conformity, including RED cybersecurity conformity, and any Matter certification before shipment.
Import rules for where you sell
Tax, duty and certification differ by country. Each market page sets out what applies, with sources, and how we check it before you pay.
Electronics, sourcing questions answered
Something not covered here? Ask the team →
Do smart-home devices from China meet the new EU cybersecurity rules?
They must. Since 1 August 2025, wireless products covered by the Radio Equipment Directive must meet the cybersecurity requirements of Delegated Regulation (EU) 2022/30 (Article 3.3 d/e/f) to be placed on the EU market. Ériu Sourcing verifies a current EU Declaration of Conformity covering these requirements at the factory before shipment, this is now a hard gate, not a nice-to-have.
Can I get my own brand and app on the devices?
Yes. The Tuya and white-label ecosystem in Shenzhen is designed for own-brand supply, your logo, retail packaging, and either a co-branded Smart Life setup or a fully white-label app and cloud. Custom branding raises the minimum order; we confirm the MOQ for your specification.
Should I choose Wi-Fi, Zigbee, Thread or Matter?
It depends on the range and the ecosystems you want to support. Wi-Fi is simplest for plugs/switches; Zigbee/Thread suit larger sensor networks; Matter maximises cross-ecosystem compatibility (including Apple Home). We help you choose at brief stage and specify Matter-certified hardware where that is the goal.
What import duty applies to smart-home devices from China?
It depends on the HS code and your country; in the EU most IoT and smart-home devices are 0–3.7%. Import VAT or GST is added at your local rate. We confirm the exact rate per product and give you a full landed cost before you commit.
Get factory-direct pricing on smart home & IoT devices
Send a brief, specification, quantity, timeline. We come back with factory-level pricing, a supplier shortlist, and a clear plan. No obligation.