About Ériu Sourcing

Built by someone who has actually lived and worked in China

18 years. Multiple businesses. Factories in 14 provinces. Over €100M in goods moved. This is what the operation behind Ériu Sourcing looks like.

Noel Murphy, founder of Ériu Sourcing, in a green Ériu Sourcing polo beside warehouse shelves of boxed and barcoded stock In China since 2008
The Founder

18 years on the ground. Not on a flight watching YouTube about China.

Ériu Sourcing was started because Irish businesses were paying too much and getting too little. The problem was not the factories. It was the distance, and the layers of intermediaries that distance created.

I moved to China in 2008. I spent years learning how manufacturing works at factory level, not from a trading desk in Dublin, but from production floors in Guangdong, Henan, Zhejiang, and Fujian. I learned Mandarin well enough to negotiate directly with factory owners, not their export sales reps.

In 2011, I co-founded PFC Express in Shenzhen, a China-based fulfilment and logistics operation that grew to over €30M in annual revenue. That business gave us infrastructure, verified factory relationships, and a 53-person team on the ground, 47 in Shenzhen, 6 in Zhengzhou, that Irish sourcing clients can now access directly through Ériu Sourcing.

We are not a middleman. We are the presence in China that removes the need for one.

18
Years in China
€30M+
Logistics revenue built
14
Provinces sourced
Our China Infrastructure

A real operation, not a laptop and a Alibaba account

Ériu Sourcing is backed by physical infrastructure built over 18 years: offices in Shenzhen and Zhengzhou, a China-based team, and established factory relationships across every major manufacturing region.

The Ériu warehouse team in green polos giving a thumbs up on the warehouse floor in China, cartons and racking behind them
Our warehouse team in China: pick, pack and quality check before dispatch
An Ériu team member in a green Ériu Sourcing polo with a colleague beside pallets of finished cartons at a final inspection before shipping
Final inspection by our team, before the goods leave for shipping
🏭

What "our own infrastructure" actually means for you

Ériu Sourcing operates out of Royal Logistics Group (PFC), a logistics and fulfilment business we built in Shenzhen since 2011. It means we have offices in Shenzhen and Zhengzhou, a 53-person China team, and warehouse space we own and operate. When we say we can inspect your goods before they ship, that is not a subcontracted claim. We are physically there. Our staff are permanent employees, not freelance agents hired per job. That is the difference between a sourcing operation that can actually protect your order and one that cannot.

The Team

An Irishman who lives in China. With a 53-person team behind him.

The Ériu Sourcing team in green polos, in rows under the Ériu Sourcing sign in their office in China, with Noel Murphy in the centre

Our Shenzhen-based team, the operational backbone behind every Ériu Sourcing order

Track Record

Clients from 4 continents. Including some you know.

Over 18 years we have sourced for brands from Ireland, the US, Europe, and beyond, from early-stage startups to businesses at €50M–€100M+ scale.

Client visit from Sunnycoco Clothing USA, sourcing trip to China with our team
Client visit, Sunnycoco Clothing, USA
Eastern European clients at our Royal Logistics facility in Shenzhen
Client briefing, Eastern Europe buyers at our Shenzhen office
Noel meeting with European clients and our China-based sourcing team
Client meeting, European buyers with our team
TRIANGL Swimwear Spark Paws Paddywagon Tours Titan Sports Limerick

A selection of brands we have worked with. Current clients are not named, confidentiality is part of the service.

If you're importing from China, talk to us first.

A 20-minute call is enough to tell you whether factory-direct is achievable for your product and volume, and what it would save you.

Get a sourcing quote
WhatsApp