About Ériu Sourcing

Built by someone who has actually lived and worked in China

18 years. Multiple businesses. Factories in 14 provinces. Over €100M in goods moved. This is what the operation behind Ériu Sourcing looks like.

Noel leading a sourcing team meeting in Shenzhen with his China-based team Shenzhen, China
The Founder

18 years on the ground. Not on a flight watching YouTube about China.

Ériu Sourcing was started because Irish businesses were paying too much and getting too little. The problem was not the factories. It was the distance, and the layers of intermediaries that distance created.

I moved to China in 2008. I spent years learning how manufacturing works at factory level, not from a trading desk in Dublin, but from production floors in Guangdong, Henan, Zhejiang, and Fujian. I learned Mandarin well enough to negotiate directly with factory owners, not their export sales reps.

In 2011, I co-founded PFC Express in Shenzhen, a China-based fulfilment and logistics operation that grew to over €30M in annual revenue. That business gave us infrastructure, verified factory relationships, and a 53-person team on the ground, 47 in Shenzhen, 6 in Zhengzhou, that Irish sourcing clients can now access directly through Ériu Sourcing.

We are not a middleman. We are the presence in China that removes the need for one.

18
Years in China
€30M+
Logistics revenue built
14
Provinces sourced
Our China Infrastructure

A real operation, not a laptop and a Alibaba account

Ériu Sourcing is backed by physical infrastructure built over 18 years: offices in Shenzhen and Zhengzhou, a China-based team, and established factory relationships across every major manufacturing region.

Noel in our China pick-and-pack warehouse showing operational scale
Our China warehouse, pick, pack, and quality check before dispatch
Noel with factory owners on a production floor inspection in Dongguan
On-site factory inspection in Dongguan, production floor, not a showroom
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What "our own infrastructure" actually means for you

Ériu Sourcing operates out of Royal Logistics Group (PFC), a logistics and fulfilment business we built in Shenzhen since 2011. It means we have offices in Shenzhen and Zhengzhou, a 53-person China team, and warehouse space we own and operate. When we say we can inspect your goods before they ship, that is not a subcontracted claim. We are physically there. Our staff are permanent employees, not freelance agents hired per job. That is the difference between a sourcing operation that can actually protect your order and one that cannot.

The Team

An Irishman who lives in China. With a 53-person team behind him.

The PFC Express team in Shenzhen, 53 China-based staff supporting Ériu Sourcing operations

Our Shenzhen-based team, the operational backbone behind every Ériu Sourcing order

Track Record

Clients from 4 continents. Including some you know.

Over 18 years we have sourced for brands from Ireland, the US, Europe, and beyond, from early-stage startups to businesses at €50M–€100M+ scale.

Client visit from Sunnycoco Clothing USA, sourcing trip to China with our team
Client visit, Sunnycoco Clothing, USA
Eastern European clients at our Royal Logistics facility in Shenzhen
Client briefing, Eastern Europe buyers at our Shenzhen office
Noel meeting with European clients and our China-based sourcing team
Client meeting, European buyers with our team
TRIANGL Swimwear Spark Paws Paddywagon Tours Titan Sports Limerick

A selection of brands we have worked with. Current clients are not named, confidentiality is part of the service.

If you're importing from China, talk to us first.

A 20-minute call is enough to tell you whether factory-direct is achievable for your product and volume, and what it would save you.

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