Your own brand, made in China and delivered to the US, without losing control of it.
Private label and OEM products, custom moulds and printed retail packaging from vetted factories in Shenzhen and Dongguan. We manage samples, tooling ownership, quality control and shipping, so you build a brand instead of chasing suppliers.
The short answer: We manage private label and OEM production in Shenzhen and Dongguan for US brands. You or your customs broker act as importer of record, ocean shipments need an ISF filing and a customs bond, goods must be marked with their country of origin, and duty is quoted at the rates in force when you order.
The first order is easy. It is the third order, with a different material and no one telling you, that breaks a brand.
Private label goes wrong slowly. The golden sample was perfect, then the factory swaps a material to protect its margin, or a subcontractor makes your packaging, or your mould turns up in someone else's product. By the time reviews tell you, the stock is already on the water.
We put a team on the ground between you and the factory. Golden samples signed and kept, tooling ownership in writing, inspection against your specification on every run, and one person you can call.
- Vetted factoriesManufacturers checked in person, with business licences, capacity and real production lines verified.
- Samples and tooling managedGolden samples signed off and stored, moulds made to your spec with ownership in writing.
- Packaging that sellsPrinted retail boxes, inserts, barcodes and labels made to your artwork in Dongguan.
- QC on every runInspection against your specification before every shipment, not just the first.
What applies when you bring private label into the US.
Update, 10 November 2026: 178 Section 301 product exclusions for Chinese-origin goods are due to expire on 10 November 2026. If a product of yours relies on one, its duty may rise. We check this in every US quote.
Checked 16 October 2026. Rules change, so we confirm what applies to your exact products and HS codes in your quote. This is general guidance, not legal or tax advice.
Tariffs change often: quoted on the day
The Supreme Court struck down the IEEPA tariffs in February 2026, and a new Section 301 tariff on Chinese-origin goods took effect on 24 July 2026, with some exemptions including smartphones. Older Section 301 duties still apply to many products. We quote landed cost with the duty in force on your order date and confirm it with your broker.
SourceDe minimis no longer applies
The $800 de minimis exemption has been suspended for all countries since 29 August 2025, and CBP made the suspension indefinite in June 2026. Low-value shipments now need an entry and pay duty.
SourceImporter of record, bond and ISF
Formal entry is required above $2,500. Ocean shipments need an Importer Security Filing (ISF 10+2), and a customs bond is required. Most importers use a licensed customs broker.
SourceCountry of origin marking
Imported goods must be marked with their country of origin, legibly and permanently, under US customs rules.
SourceCountry of origin marking
Your product and packaging must show the country of origin. We build it into your artwork and labels at the factory.
SourceDuty on your codes
Section 301 duties depend on the exact HTS code. We classify your products with your broker before you commit, so the margin is real.
SourceShipping from Shenzhen to the US.
Express couriers deliver door to door from Shenzhen to the US. It is the fastest route for phones, parts and samples, and we confirm the transit time with the carrier in your quote.
Larger orders go by sea from Yantian or Shekou to Los Angeles or Long Beach. Sailing times depend on the carrier and the season, so we include the forwarder's current schedule with your price.
An Irish-run team on the ground in China.
Ériu is run by Noel Murphy, an Irishman who has lived and worked in China since 2008. The team behind it is 53 people on the ground, 47 in Shenzhen and 6 in Zhengzhou, with warehouse space of our own.
You deal with us in plain English, on WhatsApp, from first message to delivery. We are in the same city as your factory, not on the other side of the world from it.
About the team →Private Label for the US, answered.
What tariffs apply to goods from China into the US right now?
They have changed several times in 2026. The IEEPA tariffs were struck down in February 2026, a new Section 301 tariff on Chinese-origin goods applies from 24 July 2026 with some exemptions, and older Section 301 duties still apply to many products. We quote landed cost at the rates in force on your order date.
Does the $800 de minimis rule still apply?
No. De minimis has been suspended for all countries since 29 August 2025, and the suspension was made indefinite in June 2026, so low-value shipments need an entry and pay duty.
Tell us what you want to buy.
We reply within 24 hours with factory pricing and the landed cost to the US.