Your own brand, made in China and delivered to the UK, without losing control of it.
Private label and OEM products, custom moulds and printed retail packaging from vetted factories in Shenzhen and Dongguan. We manage samples, tooling ownership, quality control and shipping, so you build a brand instead of chasing suppliers.
The short answer: We manage private label and OEM production in Shenzhen and Dongguan and ship to the UK. You need a GB EORI number, import VAT is 20% and can be postponed to your VAT return, and products must carry CE or UKCA marking where it applies, which we check at the specification stage.
The first order is easy. It is the third order, with a different material and no one telling you, that breaks a brand.
Private label goes wrong slowly. The golden sample was perfect, then the factory swaps a material to protect its margin, or a subcontractor makes your packaging, or your mould turns up in someone else's product. By the time reviews tell you, the stock is already on the water.
We put a team on the ground between you and the factory. Golden samples signed and kept, tooling ownership in writing, inspection against your specification on every run, and one person you can call.
- Vetted factoriesManufacturers checked in person, with business licences, capacity and real production lines verified.
- Samples and tooling managedGolden samples signed off and stored, moulds made to your spec with ownership in writing.
- Packaging that sellsPrinted retail boxes, inserts, barcodes and labels made to your artwork in Dongguan.
- QC on every runInspection against your specification before every shipment, not just the first.
What applies when you bring private label into the UK.
Update, 31 December 2026: The 2% UK duty measure on lithium-ion batteries (commodity 8507 60 00 90) is set to end on 31 December 2026, and the 2027 rate has not been published yet. We confirm the current rate in your quote. Source
Checked 16 October 2026. Rules change, so we confirm what applies to your exact products and HS codes in your quote. This is general guidance, not legal or tax advice.
Import VAT: 20%, postponable
Import VAT is charged at the standard 20% on most goods. Any UK VAT-registered business can use postponed VAT accounting to declare and reclaim it on the same VAT return.
SourceDuty: 0% on phones and parts
On the UK Global Tariff, smartphones (8517 13), smartwatches (8517 62), phone parts (8517 79) and LCD display modules (8524 11) are 0%. Lithium-ion batteries (8507 60 00 90) are 2%, a measure currently set to end on 31 December 2026.
SourceEORI number
You need a GB EORI number to import into Great Britain, and a VAT registration to use postponed VAT accounting.
SourceLow-value consignments (£135)
Duty relief on consignments of £135 or less still applies but is being removed, by October 2028 at the latest. For B2B consignments under £135 the buyer accounts for VAT under the reverse charge.
SourceProduct safety
Great Britain still applies the General Product Safety Regulations 2005. New regulations under the Product Regulation and Metrology Act 2025 were under consultation in 2026 and are not yet in force.
SourceCE or UKCA where it applies
If your product falls under a marking regime, such as electrical or radio products or toys, CE or UKCA marking applies. We check this when we agree the specification.
SourceShipping from Shenzhen to the UK.
Express couriers (DHL, FedEx, UPS) deliver door to door from Shenzhen to the UK. It is the fastest route for phones, parts and samples, and we confirm the transit time with the carrier in your quote.
Larger orders go by sea from Yantian or Shekou to Felixstowe, Southampton or London Gateway. Sailing times depend on the carrier and the season, so we include the forwarder's current schedule with your price. Rail via the China–Europe routes is an option for some goods.
An Irish-run team on the ground in China.
Ériu is run by Noel Murphy, an Irishman who has lived and worked in China since 2008. The team behind it is 53 people on the ground, 47 in Shenzhen and 6 in Zhengzhou, with warehouse space of our own.
You deal with us in plain English, on WhatsApp, from first message to delivery. We are in the same city as your factory, not on the other side of the world from it.
About the team →Private Label for the UK, answered.
Is there import duty on phones from China to the UK?
Smartphones, smartwatches, phone parts and display modules are 0% on the UK Global Tariff. Lithium-ion batteries are 2%. Import VAT of 20% applies, and VAT-registered businesses can postpone it to their VAT return.
Is CE marking still accepted in the UK?
Yes. Since 1 October 2024 Great Britain accepts CE marking indefinitely for 21 product regulations, including radio equipment, low voltage and EMC, alongside UKCA. Northern Ireland follows EU rules.
Tell us what you want to buy.
We reply within 24 hours with factory pricing and the landed cost to the UK.