About Ériu Sourcing

Built by someone who has actually lived and worked in China

18 years. Multiple businesses. Factories in 14 provinces. Over €100M in goods moved. This is what the operation behind Ériu Sourcing looks like.

Noel leading a sourcing team meeting in Shenzhen with his China-based team Shenzhen, China
The Founder

18 years on the ground. Not on a flight watching YouTube about China.

Ériu Sourcing was started because Irish businesses were paying too much and getting too little. The problem was not the factories. It was the distance — and the layers of intermediaries that distance created.

I moved to China in 2008. I spent years learning how manufacturing works at factory level — not from a trading desk in Dublin, but from production floors in Guangdong, Henan, Zhejiang, and Fujian. I learned Mandarin well enough to negotiate directly with factory owners, not their export sales reps.

In 2011, I co-founded PFC Express in Shenzhen — a China-based fulfilment and logistics operation that grew to over €30M in annual revenue. That business gave us infrastructure, verified factory relationships, and a 53-person team on the ground — 47 in Shenzhen, 6 in Zhengzhou — that Irish sourcing clients can now access directly through Ériu Sourcing.

We are not a middleman. We are the presence in China that removes the need for one.

18
Years in China
€30M+
Logistics revenue built
14
Provinces sourced
Our China Infrastructure

A real operation — not a laptop and a Alibaba account

Ériu Sourcing is backed by physical infrastructure built over 18 years: offices in Shenzhen and Zhengzhou, a China-based team, and established factory relationships across every major manufacturing region.

Noel in our China pick-and-pack warehouse showing operational scale
Our China warehouse — pick, pack, and quality check before dispatch
Noel with factory owners on a production floor inspection in Dongguan
On-site factory inspection in Dongguan — production floor, not a showroom
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What "our own infrastructure" actually means for you

Ériu Sourcing operates out of Royal Logistics Group (PFC) — a logistics and fulfilment business we built in Shenzhen since 2011. It means we have offices in Shenzhen and Zhengzhou, a 53-person China team, and warehouse space we own and operate. When we say we can inspect your goods before they ship, that is not a subcontracted claim. We are physically there. Our staff are permanent employees, not freelance agents hired per job. That is the difference between a sourcing operation that can actually protect your order and one that cannot.

The Team

An Irishman who lives in China. With a 53-person team behind him.

The PFC Express team in Shenzhen — 53 China-based staff supporting Ériu Sourcing operations

Our Shenzhen-based team — the operational backbone behind every Ériu Sourcing order

Track Record

Clients from 4 continents. Including some you know.

Over 18 years we have sourced for brands from Ireland, the US, Europe, and beyond — from early-stage startups to businesses at €50M–€100M+ scale.

Client visit from Sunnycoco Clothing USA — sourcing trip to China with our team
Client visit — Sunnycoco Clothing, USA
Eastern European clients at our Royal Logistics facility in Shenzhen
Client briefing — Eastern Europe buyers at our Shenzhen office
Noel meeting with European clients and our China-based sourcing team
Client meeting — European buyers with our team
TRIANGL Swimwear Spark Paws Paddywagon Tours Titan Sports Limerick

A selection of brands we have worked with. Current clients are not named — confidentiality is part of the service.

If you're importing from China, talk to us first.

A 20-minute call is enough to tell you whether factory-direct is achievable for your product and volume — and what it would save you.

Get a sourcing quote